Selling Prime, an influencer-fronted sports drink sold by Logan Paul and KSI, has become a social-climbing side hustle for pre-teens in the UK. We may recall a friend from secondary school that sold tasty chips or sweets between classes. Prime Frenzy: The Social Influence of Influencer-Fronted ProductsĬhildren and teens selling snacks on campus is no new feat. YouTube’s dedication to community, innovation, and safety is key in its 2023 strategy to empower and inspire users. Parents can monitor and restrict content for young ones on YouTube Kids, and users under 18 years old have default settings for privacy and screen time that can be personally managed. Mohan addressed privacy concerns amongst parents for children’s safety on social media in his letter to users. Creating and repurposing content has never been easier at YouTube. Podcasting is made easier via new production features in YouTube Studio, and both audio and video-first podcasts will be available on YouTube Music in the near future. Mohan shared that Shorts currently averages 50 billion views per day and that the number of creators posting Shorts daily has increased by over 80%. Automatic captions on videos are now available in 16 languages, and multi-language audio tracking is available for all creators to implement in videos old and new. YouTube will be expanding subscriptions, investing in shopping, and innovating its paid digital offerings for creators.ĪI features such as virtual outfit-swapping and generative film creation are in testing for the platform. Mohan lists YouTube’s top priorities as creating new creator monetization opportunities, expanding content styles, and ensuring community safety. Given TikTok’s interest in asserting itself as an e-commerce platform, it’s no surprise that it’s looking to build out its advertising and marketing suite.YouTube is innovating full steam ahead under new CEO Neal Mohan, who released his first official address on the platform’s 2023 priorities this past week. Earlier this month, it added new targeting and boosting features for its Promote advertising tool. The new update comes as TikTok has been furthering its push into the field of advertising and marketing. The sounds are cleared for commercial use on TikTok, so businesses don’t have to obtain licenses on their own. The new collection is available in TikTok’s Commercial Music Library and can be used in organic and paid content to highlight products and engage new audiences. “With a track list of 10 custom sounds that prompt the community to show off their most popular products, packing and shipping process, reasons to shop small, and other directional queues, it’s easier than ever to create engaging content.” “Sounds for Business are designed to help small businesses create easy, fun, and engaging content to help them show up and stand out,” the company wrote in a blog post. Sound on TikTok sparks trends and creativity, and TikTok notes that if used properly, sound can contribute to brand awareness for small businesses. Sound is a big part of TikTok, so it’s no surprise that the company is making it easier for marketers to leverage sound on the platform. The company has partnered with Elias Audio Branding, a subsidiary of Universal Production Music, to launch the new initiative. The collection includes a mix of music, voice over and other sound cues to help small businesses create quick and engaging content. TikTok announced today that it’s launching Sounds for Business, a collection of sounds that are designed as templates for easy marketing content creation.
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